Store your world in ours
 
SanDisk provides digital memory for cameras, phones and flash drives. Photos are more than digital files: they're memories, and deserve protection. This campaign demonstrates that what is outside the red SanDisk frame risks being lost. We prove the safest place to store your memories is with our memory. 

To further dramatize this there is the "Make it unforgettable" Fading Ink Billboard. The ink of the photo fades, but what is inside the SanDisk frame remains protected.
 
Lastly we did an ad dramatizing "Store your world in ours" using the negative space around SanDisk products for the headline: literally showing a world contained within SanDisk's world of products.