Share the Love: Summer Outdoor Campaign

Thousands love the Monterey Bay Aquarium. So the strategy was to mobilize them to share their aquarium love and bring friends and family for a visit.

D. J. O’Neil, Hugh Gurin, and Alex Cook set the tone with playful and smart headlines. Peter Judd and Ryan Schneiber were the dream team on this big little project. And what’s better than getting to design ads with penguins, an otter and octopus, and various gelatinous zooplankton?

This summer campaign made a splash all over San Francisco, running on trains and station walls, buses, and pedicabs. Check out the press. And these charming sea friends went on to win a Graphis Gold.