Snoopy Remixed

In 2008, a time of financial insecurity, my partner and I were given the MetLife B2B account to work on. Before this they were running boring talking head ads. We successfully convinced the MetLife B2B division to return to their Snoopy roots, pointing out that comforting and friendly Snoopy is exactly what is needed in economically uncertain times. Using Charles Schultz's Snoopy line drawings in unexpected ways, this campaign performed well, and got special recognition for outstanding and creative use of Snoopy from United Media, the owner of Peanuts.