Dogs can't hide from heartworm disease 

How do you get through to pet owners that the risk of heartworm disease is everywhere?

Tell them dogs just can’t hide from heartworm disease. It doesn’t matter if you’re inside or outside, mosquitoes can find your pet. And it just takes one mosquito bite to transmit this potentially deadly disease.

That’s why protecting dogs with HEARTGRAD Plus is so important. Just one tasty real beef chew every month helps keep your pet safe all year long. Dogs love the taste and owners love the protection.

So, using exaggerated scenarios we created a humorous integrated campaign to show that as hard as dogs try they just can’t hide from the risk of potentially deadly heartworm disease. In this Television campaign we see dogs hiding in plain sight trying to blend in and even donning camouflage. We continued hiding in print and challenged our viewers to find them in all their hiding places. We also see them trying to hide in banners to no avail. We even featured our hiding hounds throughout the HEARTGARD Website.

Our results on the campaign went through the doghouse.
According to IPSOS Research, we scored within the top 4% of all US 30 commercials in their database, so we beat 96% of all of their commercials. Pretty incredible.

The TV won Gold at the PM360 Awards, shortlisted at the Epica Awards, and took Platinum in Graphis 2017 Ad Annual. And did I mention it also shortlisted at Cannes?